Social Media for Soft Selling?
image documented by timlo.net
This afternoon, I’ve been attending an Social Media Seminar, I got free sponsorship from my Office eraintermedia.com. the speaker is Kuntowi Yoga, founder of @Simamaung and one of admin @maicih. He was tell nice, Majority I have same ideas with him. one example talk about social media is one step branding, and he tell about soft selling yeah it’s about branding.
In this era, I think if soft selling is also important in enterprise marketing, Now we’re not only talking about how grow our income this month, but for the big future we must have to get an goal about “How popular we’re?”. Because popular is make we’re not searching, but they will search us naturally, It’s ok theoretical, but I you must know If this is important.
Yoga cite as an example, in Indonesia a motorcycle brand just realized about effect of social media when they competitor was get great effect by social media, and now they must hardworking to catch it, they fans on facebook now generated up to 300.000 fans but their competitor was getting 1 million fans, because what? because they’re late.
Yoga also give the seminar participants some video to give they illustration, some sample twitter account, I could see all he was talking about, The best quote must noted “Keep tweet with consistent content, avoid it from hard selling, get public symphaty”.
Below I give some video, some have been played on this seminar.
KLM Foursquare Check-in surprise
Low Cost Publicity with Controversial Ads – this video @ youtube has watched more than 1,2 million views
Where Social Media Best Applied? the Answer is INDONESIA, below is the reason
Is this easy? no… we only need more time for take effect…
